Ralph Lauren has launched a heavily-animated and interactive RLX iPad App to promote its Ralph Lauren Extreme apparel line. The new digital lookbook aims to engage users in giving their fingers a work out of their own by integrating rich, multi-touch capabilities. The app not only features the new spring collection but lets users interact with the sportswear to experience the clothing's athletic abilities.
iPad users can reveal the vibrant line by using their fingers to swipe in the colors against the black-and-white images. They can also tap the screen to freeze the models in midair while holding acrobatic poses. A quick blow into the tablet's mic demonstrates the “light-as-air” fabrics in billowing action.
Through these high-performing experiences, the RLX iPad App displays the agility, power, speed and comfort of the athletic apparel line.
Why This Trend Is Growing
- Interactive Athletic Apparel Apps
- Opportunity for brands to create interactive apps that engage users and showcase the features of their athletic apparel.
- Digital Lookbooks
- The use of interactive digital lookbooks allows for a more engaging and immersive experience for customers to explore clothing collections.
- Multi-touch Technology
- Incorporating multi-touch capabilities in apps and interactive platforms enhances user interaction and creates a unique experience for customers.
Industries Being Reshaped
- Fashion Retail
- Fashion brands can leverage interactive apps and digital lookbooks to showcase their apparel collections and attract tech-savvy customers.
- Sports Apparel
- Sportswear brands can use interactive apps to demonstrate the functionality and performance of their athletic apparel in a digital format.
- Technology
- Developers and tech companies can create innovative multi-touch platforms and apps to cater to the growing demand for interactive experiences in the fashion industry.
