Sexy and sumo might not be two concepts that you would intuitively include in the same sentence, but that's probably because you haven't yet seen this hilarious 2011 Subaru Forester commercial.
Featuring a deadpan performance from a sumo wrestler known as Byamba, the 2011 Subaru Forester Commercial is funny enough that it easily could have been a Super Bowl contender. The ad is definitely memorable and goes a long way towards celebrating both Subaru's cultural heritage and its comfortable ability to have fun with creative viral marketing.
Why This Trend Is Growing
- Creative Viral Marketing
- Opportunity for businesses to create memorable and humorous advertisements that have the potential to go viral.
- Celebrating Cultural Heritage
- Opportunity to incorporate elements of cultural heritage in advertising to make it more impactful and relatable.
- Unconventional Casting
- Opportunity to feature unconventional and unexpected actors in advertisements to grab attention and create a lasting impression.
Industries Being Reshaped
- Automotive
- Automotive companies can explore innovative and humorous advertising strategies to promote their vehicles.
- Marketing and Advertising
- Marketing and advertising agencies can leverage cultural heritage and unconventional casting to create engaging campaigns for their clients.
- Entertainment
- Entertainment industry can embrace viral marketing and unconventional casting to create buzz around movies, shows, and other forms of entertainment.
