The Pink Pigeon is a rum brand from Berry Bros. & Rudd that has an elegantly sophisticated bottle. The design was done through a collaboration between the creative teams of Devilfish and Buddy.
Pink Pigeon is aimed to become a brand that will stand out in the alcoholic beverage industry. Berry Bros. & Rudd intend to offer rum as an alternative to the saturated vodka market. The branding and packaging align the drink with a high-class lifestyle, enhancing the rum's appeal even further.
What Makes This Trend Stand Out
- High-end Rum Branding
- Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging.
- Alternative Alcoholic Beverages
- Disruptive innovation opportunity for companies to offer rum as a sophisticated alternative to the saturated vodka market.
- Collaborative Creative Design
- Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies.
Sectors Adopting This
- Alcoholic Beverages
- Disruptive innovation opportunity for alcoholic beverage companies to differentiate their rum products through upscale branding and packaging.
- Creative Design Agencies
- Disruptive innovation opportunity for creative agencies to optimize branding and packaging design through collaboration with other agencies.
- Luxury Goods
- Disruptive innovation opportunity for companies to target a high-class lifestyle audience through upscale branding and packaging design.
