Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'
'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.
What Makes This Trend Stand Out
- Youth Smoking Prevention
- Opportunity for creative anti-smoking campaigns targeting teens to raise awareness about the low prevalence of smoking among youth.
- Social Responsibility Advertising
- Potential for innovative PSA campaigns to educate and engage the public on important social issues like smoking.
- Interactive Public Service Ads
- Disruptive innovation opportunity to create interactive PSAs that encourage viewer participation and provoke a meaningful response.
Sectors Adopting This
- Advertising
- Advertising agencies can explore new ways to leverage creative strategies and technologies for impactful social responsibility campaigns.
- Health and Wellness
- Health organizations and wellness brands can collaborate with advertising agencies to develop compelling anti-smoking campaigns targeting young audiences.
- Entertainment
- Entertainment industry can contribute by incorporating anti-smoking messages into popular media like movies, TV shows, and music to influence youth behavior.
