The Tongues, Vienna store is probably one of the coolest little shops I have ever seen. The store, owned by Peter Fehringer and DJ Christopher Schweiger, is both a vinyl and delicatessen shop.
The Tongues, Vienna store is located in Vienna´s sixth district, Theobaldgasse. The shop sells fresh produce from local farmers including meats, cheeses, bio products and freshly prepared meals. The selection of vinyl records is great too, with everything from jazz to ska.
What's Driving This Trend
- Combination Retail
- The trend of combining different retail concepts, such as vinyl stores and delicatessens, creates unique and immersive shopping experiences.
- Locally-sourced Products
- The growing trend of offering locally-sourced products in retail stores, like The Tongues, provides customers with fresh and sustainable options.
- Niche Music Retail
- The niche market for vinyl records presents an opportunity for specialized stores, like The Tongues, to cater to music enthusiasts looking for a unique shopping experience.
Who This Affects Most
- Retail
- The combination of different retail concepts, such as vinyl stores and delicatessens, can disrupt traditional retail models and attract a niche customer base.
- Food & Beverage
- The integration of a delicatessen offering fresh produce and prepared meals in a vinyl store creates a new market segment that appeals to music and food lovers.
- Music
- The niche market for vinyl records presents an opportunity for specialty music stores to differentiate themselves and tap into the growing demand for physical music media.
