This York Region Transit campaign asserts that its bus rides aren't just affordable and eco-friendly, but they're also direct. Many avoid public transportation to dodge long winding journeys and inconveniently placed bus stops, yet this district insists that the shuttle is the most efficient means.
Designed by the Acart Communications advertising agency, these York Region Transit prints portray people stepping off into school hallways, workplaces and restaurants. With a system that streamlined, cab companies could expect to go under.
Key Themes Behind This Trend
- Direct Transportation
- Opportunity for disruptive innovation in creating transportation services that offer direct routes and minimize travel time.
- Efficient Public Transportation
- Opportunity for disruptive innovation in improving the efficiency of public transportation systems to attract more ridership.
- Alternative to Cab Companies
- Opportunity for disruptive innovation in providing transportation services that are more efficient and affordable than traditional cab companies.
Where This Applies
- Transportation
- Opportunity for disruptive innovation in the transportation industry to create more direct and efficient transportation services.
- Advertising
- Opportunity for disruptive innovation in the advertising industry to create impactful campaigns for public transportation services.
- Technology
- Opportunity for disruptive innovation in the technology industry to develop new platforms or apps that simplify public transportation routes.
