Lace Menswear

Marwood Neckties are Lacy But Not Too Frilly

Men will be wearing pink and orange in full force this year, so why not lace too? These luxurious ties by Marwood are sewn from fine English spun lace over black silk and are suited for all men, from urban hipsters to sophisticated British gentlemen. The clean and classic designs of the neckties are stylish enough to team with Armani and casual enough to wear with designer denim and an untucked shirt.

Marwood will be unveiling the lacy Fall/Winter 2011 collection in June, so keep your eyes out for the men-in-lace fashion phenomenon to catch fire.

Lacey Menswear
As more men embrace the trend of wearing lacy neckties, there is opportunity for disruption in the men's fashion industry, especially in creating gender-neutral fashion pieces.
Luxurious Textiles
The use of fine English spun lace in men's fashion is a trend that could pave the way for innovative textile designs and production processes in the luxury fashion industry.
Genderless Fashion
The acceptance of lace as a fashionable fabric for men opens up opportunities for genderless fashion that challenges traditional notions of masculinity in the fashion industry.

Who This Affects Most

Men's Fashion
As the trend of lacy neckties gains popularity, there is potential for men's fashion companies to innovate by incorporating new materials and designs into their products.
Luxury Fashion
The use of exclusive textile materials in men's fashion has created a market for luxury fashion companies to develop unique products and increase their brand awareness.
Gender-neutral Fashion
The trend of men wearing lacy neckties highlights the growing interest in genderless fashion and could lead to a new market for brands specializing in unisex clothing.
SCORE
2.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 20%
Freshness 8%

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