Burly Bearded Runways

The Maison Martin Margiela AW 2011 Show Gets Hairy on the Catwalk

Looks like hipsters aren't the only ones to wear facial hair; the hot hairy trend is creeping up to haute couture as burly bearded men walk down the runway at the Maison Martin Margiela AW 2011 show.

From unkempt grooming to the after-five shadow, these men don unshaven style just right. Matched with oversized coats, long trenches and fitted blazers, the facial hair gives these look a handsome rugged look. If you were never a fan of this hipster look, may I say that the Maison Martin Margiela AW 2011 show make handlebars and beards look cool.

Hairy Runway Models
Opportunity for fashion brands to embrace the popular trend of featuring burly bearded men as runway models.
Unkempt Grooming
Opportunity for grooming brands to create products and services tailored to the growing trend of embracing a rugged, unshaven look.
Hipster Fashion
Opportunity for fashion retailers to capitalize on the popularity of hipster style, incorporating elements like oversized coats and fitted blazers.

Who This Affects Most

Fashion
Fashion brands can capitalize on the trend of featuring burly bearded men as runway models and incorporating hipster style.
Grooming
Grooming brands can create products and services tailored to the growing trend of embracing a rugged, unshaven look.
Retail
Fashion retailers can cater to the popularity of hipster style, incorporating elements like oversized coats and fitted blazers.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 43%
Freshness 8%

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