Penguins are probably the cutest animals, next to dolphins of course. This cluster is dedicated to the birds that don't fly, and includes everything from hands-free timed tea to penguin poo pursuits.
Implications - Since the release of the long-running and infamous animal-filled Telus mobile campaign, cute and cuddly critters have been accepted as a somewhat cheesy, but sure-fire way to capture the attention and more importantly, affection of consumers. Thus, products, campaigns and company branding initiatives bearing a cutesy animal aesthetic continue to thrive despite difficult financial times. The versatility of cute animals as a strategy is mind boggling, as it translates well within industries from fashion to advertising and even technology.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
