Tarina Tarantino may be known for her sparkling jewelry, but her latest “My Pretty†collection's look book is shot in an over-the-top storybook style. The look book draws strongly from the Wizard of Oz tale and features Holly Owens as Dorothy and Debi Mazar as the Wicked Witch of the West.
The appropriately named “My Pretty†collection's photos also feature an especially blonde Kelly Osbourne with a makeover that ends happily ever after.
Implications - New companies and artists can appeal to consumers by using familiar imagery in their advertising. Buyers are attracted to brands and items that use recognizable figures, and fairy tale imagery allows audiences to connect with a company through nostalgic thoughts and memories. A company can also appeal to a specific target audience of younger consumers by incorporating imagery commonly found in popular cartoon animation.
What's Driving This Trend
- Fairy Tale Marketing
- Companies can appeal to consumers by using familiar imagery in their advertising, which allows audiences to connect through nostalgic thoughts and memories.
- Iconic Character Endorsements
- Brands and items that use recognizable figures in their advertising can attract buyers and create a strong brand association.
- Cartoon-inspired Advertising
- Incorporating imagery commonly found in popular cartoon animations can help companies engage with younger consumers and target a specific audience.
Who This Affects Most
- Jewelry Industry
- Jewelry brands can utilize fairy tale imagery to create enchanting marketing campaigns and appeal to consumers' sense of wonder.
- Fashion Industry
- Fashion brands can collaborate with iconic characters or use familiar storybook themes to create whimsical and captivating fashion campaigns.
- Animation Industry
- Animation studios can leverage the popularity of fairy tale and cartoon imagery to create merchandise and products that captivate younger audiences.
