Americans love our guns. The U.S. Constitution guarantees citizens the right to bear arms. So it only makes sense that we make soap pistols, cell phones pistols, felt rifles, gun frying pans (over Uzi!) and pretty ceramic pistols to go with our tea, and the most fantastic pretend pistol of all time: the condom shooter.
Implications - This product appeals to consumers who love the aesthetic of weaponry, but who don't necessarily want to put anyone at risk with their hobby. Companies hoping to entice this kind of market need only find new and unexpected ways to incorporate weaponry aesthetics into everyday products, as this is definitely a trend that is growing increasingly popular.
SCORE
4.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 48%
Freshness 8%
