Adidas re-vamped an old Volkswagon campervan do some recent promo cruising. The eye-catching retro vehicle was spotted zooming around Brazil this summer, promoting the company's new skate shoes.
"The label's new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales," CoolHunter.net reported. "The 'Kombi' will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new range."
What Makes This Trend Stand Out
- Retro Marketing
- Opportunity for businesses to use retro vehicles to promote their products and create a nostalgic brand image.
- Mobile Activation
- Opportunity for businesses to use customized vehicles as a way to engage with consumers and create a unique brand experience.
- Branded Transportation
- Opportunity for businesses to use branded vehicles as a way to expand their brand reach and increase brand awareness through experiential marketing.
Sectors Adopting This
- Automotive Industry
- Opportunity for automotive companies to provide customized retro vehicles to other businesses for use in experiential marketing campaigns.
- Fashion Industry
- Opportunity for fashion companies to use customized vehicles as a way to promote new product lines and create brand awareness through mobile activations.
- Event Planning Industry
- Opportunity for event planners to incorporate branded transportation as a unique and memorable aspect of their events and create a more immersive brand experience for attendees.
