"High School Musical 2" might have been the most watched event ever broadcast on basic cable, surpassing the debut of "Monday Night Football" on ESPN that attracted 16 million viewers. The High School Musical franchise has the tween demographic, kids between the ages 6 to 14, locked up. The Disney Channel estimates that "High School Musical 2" alone is "is a $100 million enterprise."
Implications - The cast of High School Musical definitely has it made appearing on talk shows and on the covers of magazines. High School Musical has become a phenomenon like no other, with the television airing becoming a social event for kids of all ages. Parents such as Dawn Schwartz are highly approving the musical saying that it provides "nothing but good, clean fun."
What Makes This Trend Stand Out
- Tween Television
- Targeting younger audiences with popular content is a lucrative trend in television.
- Musical Franchises
- Expanding and monetizing music-based media franchises is a popular trend in entertainment.
- Social Media Events
- Using television events to create social media buzz is an emerging trend in marketing.
Sectors Adopting This
- Television
- The entertainment industry can capitalize on the success of High School Musical by creating similar content to target younger audiences.
- Music
- The music industry can explore the possibilities of monetizing musical franchises like High School Musical.
- Marketing
- Marketers can use television events like High School Musical to generate social media buzz and engage consumer audiences.
