Starbucks continues to expand beyond coffee, which might have you wondering why they don't stick to what they are good at. At any rate, the company has launched its first film deal with a film about a poor LA girl.
The Starbucks films come after past news that the company had lined up record deals with Alanis Morissette and Bob Dylan.
Implications - Consumer hot spots that have become go-to places for recreation should consider branching out beyond their token goods and services. By collaborating with various artists and other consumer goods that suit your target demographic's lifestyle -- take the market of caffeine drinkers that Starbucks taps into for example -- companies can reap the benefits of up-selling based on a particular discovered lifestyle of their consumers.
What Makes This Trend Stand Out
- Coffee Shop Films
- Opportunity for coffee shops to create and distribute films as a way to diversify their offerings and connect with their target demographic through storytelling.
- Collaboration with Artists
- Collaboration between artists and consumer hot spots can create unique experiences and products that align with the lifestyle of their target audience.
- Up-selling Based on Lifestyle
- Companies can leverage consumer lifestyle choices to offer personalized products and services that cater to their customers' preferences.
Sectors Adopting This
- Coffee Shop Industry
- Coffee shops can explore film production and distribution as a new revenue stream and means of engaging with their customers.
- Entertainment Industry
- The collaboration between coffee shops and artists opens up new opportunities for creating and promoting films and other artistic projects.
- Consumer Goods Industry
- Consumer goods companies can partner with coffee shops and other hot spots to tap into specific target demographics and offer tailored products and experiences.
