Burberry has ditched the gloomy, melancholy theme of their recent fall ad campaign and went with a sunny, bright greenhouse full of greenery and plants for the official Spring 2009 ads.
The campaign was shot by Mario Testino at Petersham Nurseries, a posh garden center outside London. The ads feature models Lily Donaldson, Eden Clarke, Alexina Graham and Richard Wyndham with actor Alex Pettyfer, musicians George Craig and Sam Beeton, and photographer Emily Hope.
“I wanted the mood to be gentle, relaxed, romantic and about a quiet, beautiful sense of luxury,” explained Burberry creative director Christopher Bailey. “This campaign highlights the spirit of our wonderfully crumpled classics.”
What Makes This Trend Stand Out
- Greenhouse Fashion Ads
- Creating fashion ad campaigns in natural environments, like greenhouses, to evoke a sense of luxury and relaxation.
- Bright and Sunny Themes
- Using sunny and bright settings in fashion ad campaigns to contrast with gloomy and melancholy themes, creating a more uplifting and positive atmosphere.
- Collaboration with Non-traditional Models
- Including actors, musicians, and photographers alongside traditional models in ad campaigns to showcase a diverse range of talent and enhance brand image.
Sectors Adopting This
- Fashion Advertising
- Fashion brands can explore innovative ways to shoot their ad campaigns, such as in greenhouses, to stand out from competitors and create a unique visual experience for consumers.
- Gardening and Plant Nurseries
- Plant nurseries and gardening centers can partner with fashion brands to offer their locations as unique photo shoot venues, attracting more attention and boosting their own brand exposure.
- Creative Talent Representation
- Creative talent agencies can focus on representing a diverse range of artists, including actors, musicians, and photographers, to meet the increasing demand for non-traditional models in fashion ad campaigns.
