In order to promote Ogawa Massage Chairs and their excellent massages, ad agency Grey Kuala Lumpur came up with this cool guerrilla campaign idea.
Life-sized stickers of a man laying face down were strategically placed on stairways around Kuala Lumpur, creating the illusion that the person is receiving the famous Ashiatsu “foot†massage.
The ads were photographed by Studio DL with executive creative director David Sin and art director Andrew Fong.
Implications - As the goal of most print ads it to have consumers urging to interact with the product at hand, I'd say these ads do a stand-up job. Walking across the backs of stuck-on people in public spaces is not only a cool idea, but it really does emphasize the importance of Ogawa Massage Chairs.
What Makes This Trend Stand Out
- Guerrilla Advertising
- Using creative and unconventional methods to promote products or services, such as life-sized stickers on stairways, presents disruptive innovation opportunities in the advertising industry.
- Immersive Marketing
- Creating advertisements that encourage consumer interaction and engagement, such as the illusion of receiving a foot massage on stairways, opens up disruptive innovation opportunities in the marketing and branding industry.
- Physical Experience Enhancement
- Designing advertisements that enhance physical experiences, like simulating the sensation of a massage while walking on stairways, offers disruptive innovation opportunities in the wellness and personal care industry.
Sectors Adopting This
- Advertising
- The advertising industry can explore the use of guerrilla advertising to capture attention and promote products or services in unique and memorable ways.
- Marketing and Branding
- The marketing and branding industry can leverage immersive techniques in advertisements to create memorable experiences for consumers and enhance brand engagement.
- Wellness and Personal Care
- The wellness and personal care industry can incorporate physical experience enhancement in advertisements to showcase the benefits of their products and services and attract new customers.
