Austrian outdoor outfitter company Northland Professional has the right idea to get potential customers excited about their accessories. They've outfitted 50 billboards with a picture of a nude and shivering man and affixed 20 items on each billboard.
Passersby are free to pluck the outdoor accessories right from the billboard and take them home, free of charge. Northland Professionals plans to replenish each billboard's supply of free schwag every other day.
The campaign will cost Northland Professionals €35,000, and it will run through the end of November in the city of Ganz.
What Makes This Trend Stand Out
- Interactive Outdoor Advertising
- Opportunity for brands to engage with consumers through interactive and experiential outdoor ads.
- Experiential Marketing
- Brands can create memorable experiences and build emotional connections with consumers through interactive campaigns.
- Guerrilla Marketing
- Unconventional and attention-grabbing marketing tactics can generate buzz and brand awareness.
Sectors Adopting This
- Outdoor Advertising
- Innovative ways to transform traditional billboards into interactive and engaging marketing tools.
- Outdoor Retail
- Opportunity for outdoor retailers to create unique brand experiences and drive foot traffic to their stores.
- Marketing and Advertising
- Creative strategies to captivate target audiences and generate buzz for brands.
