Microsoft has released a captivating commercial promoting the much anticipated Xbox Gears of War 2 game.
The “Last Day” spot plays like a cross between a music video and a movie trailer. In fact, the commercial is so well done, it reminded me of the fantastic animated music videos of Gorillaz.
‘Last Day’ follows a soldier's last day in the war zone before he is shipped back home to his loved ones. The realistic animation is complemented with an emotional soundtrack featuring the song “How It Ends” by Devotchka.
The commercial is directed by Joe Kosinski for ad agency T.A.G., San Francisco with creative directors Scott Duchon, Geoff Edwards, and John Patroulis, art director Ben Wolan, and copywriter Rick Herrera.
What Makes This Trend Stand Out
- Captivating Game Promotions
- There is a growing trend of creating captivating commercials to promote highly anticipated video games, resembling music videos or movie trailers.
- Realistic Animated Advertising
- The use of realistic animation in commercials is gaining popularity, creating compelling visuals that draw in viewers.
- Emotional Soundtracks in Commercials
- Commercials are incorporating emotional soundtracks to enhance the storytelling and create a deeper connection with the audience.
Sectors Adopting This
- Video Game Industry
- The video game industry can leverage captivating commercials to generate excitement and anticipation for upcoming game releases.
- Advertising Industry
- The advertising industry has an opportunity to explore realistic animation techniques to create visually engaging commercials for various products and services.
- Music Industry
- The music industry can collaborate with brands to provide emotional soundtracks for commercials, adding depth and resonance to the storytelling.
