These slightly blasphemous Holy Mary pieces pictured are witty, different and not pretending to be anything they are not.
The artist, Soasig Chamaillard, says that she is not trying to shock; indeed, these pieces are less in-your-face than other artists who set out to be provocative, such as the much more in-your-face chocolate Jesus.
Implications - Today's curious consumer has trouble believing in some of the far-out propositions of religion, resulting in a generation of atheists who view religion as more of a pop cultural innovation than a faith. Regardless, the use of religion is still taboo, and will provide any company who uses its imagery or referencing with an image of edginess.
Key Themes Behind This Trend
- Religious Pop Culture
- Exploring religion as a pop cultural innovation can attract the attention of a curious consumer base.
- Blasphemous Art
- Creating witty and provocative artwork that challenges religious norms can generate a buzz and attract attention.
- Edgy Branding
- Using religious imagery or referencing can provide companies with an edgy image and appeal to a specific target market.
Where This Applies
- Art and Design
- The art and design industry can embrace the trend of creating blasphemous and witty religious-themed artwork.
- Fashion and Apparel
- Fashion and apparel brands can incorporate religious imagery or referencing in their designs to appeal to a specific consumer base seeking edginess.
- Advertising and Marketing
- Advertising and marketing agencies can utilize religious pop culture themes to create innovative and attention-grabbing campaigns.
