These new ads for the Romanian International Marathon show you that you don’t always have to run a marathon for a good cause, you can also run it to escape and get a way from your crazy life.
What kind of situations? The female runner is shown sprinting off a limousine with a fat old pig inside it. While the male runner is shown running away for his sanity away from an office full of mad men.
Created by Saatchi & Saatchi Bucharest, the campaign uses a tagline with the double meaning, “What are you running for/from?”
If you have something to run away from (who doesn’t?), and you’re in Romania (who is!), you can participate in the marathon on October 12, 2008.
Why This Trend Is Growing
- Escape Marketing
- Creating marketing campaigns that emphasize the act of escaping or running away as a way to promote a product or service.
- Humorous Advertising
- Using humor as a tool in advertising to create memorable and attention-grabbing campaigns.
- Double-entendre Campaigns
- Using phrases or taglines with multiple meanings to create intriguing and thought-provoking campaigns.
Industries Being Reshaped
- Sports and Events
- Creating unique marketing campaigns to promote marathons, races, and sporting events.
- Advertising and Marketing
- Incorporating creative concepts into advertising campaigns to stand out from competitors and attract consumers.
- Tourism and Travel
- Using escape marketing to promote travel destinations or retreats as a way for people to escape from their daily lives.
