Cross promotion: The result of two products teaming up to sell more of each. Like Rum and Coke or Peter and Pan, cross promotion has been around since Adam tried to cross promote Eve.
Gizmodo invited readers to submit their ideas for brand killing cross promotion ideas and use photo altering software to make their point on how the packaging could have drastic effects.
Implications - While today's economy continues to recover from the recession, different businesses and companies are constantly seeking new alternatives for its marketing strategies and products. By having two or more different businesses collaborate on ideas or items, relief from financial burdens of the economy can be achieved. In doing so, companies will not only reduce their financial costs, but they will also benefit from the other company's clientele.
What's Driving This Trend
- Collaborative Marketing
- Opportunity for businesses to join forces and create cross promotions, leveraging each other's customer base.
- Creative Brand Partnerships
- Innovative collaborations between two or more brands to create unique marketing campaigns.
- Visual Marketing Techniques
- Utilizing photo altering software or other visual tools to create eye-catching and attention-grabbing marketing materials.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to team up and create cross-promotional campaigns that attract a wider audience.
- Fashion and Retail
- Collaborative marketing initiatives between fashion and retail brands can help drive sales and increase brand awareness.
- Advertising and Design
- Incorporating visual marketing techniques into advertising and design strategies can bring more creativity and impact to campaigns.
