Wendy's is taking on the health-food trend with a marketing campaign aimed at 'meatatarians' -- individuals who are, per the MeatatariansUnite website, "...meat lovers and eaters whose goal is to eat meat, and only meat, without the inclusion of other non-meat products, while celebrating meat with the utmost regard."
The viral ad campaign features a head of lettuce violently devouring a hamburger on a kitchen counter. The Meatatarians Unite website's goal is to "...continue our dominance atop the food chain and bring meat lovers to a new understanding of their nature, their calling to become true Meatatarians."
Why This Trend Is Growing
- Meatatarian Movement
- Opportunity to create products and services that cater specifically to individuals who only consume meat.
- Anti-health Food Marketing
- Opportunity for brands to target consumers who are resistant to the health food trend and embrace indulgence.
- Viral Advertising Campaigns
- Opportunity to leverage viral marketing strategies to create buzz and engage with target audiences.
Industries Being Reshaped
- Fast Food
- Disruption opportunity for fast food chains to develop meat-focused menu options that cater to the Meatatarian movement.
- Meat Suppliers
- Opportunity for meat suppliers to promote and market their products to the growing segment of consumers who identify as Meatatarians.
- Creative Advertising
- Opportunity for advertising agencies to create attention-grabbing campaigns that challenge societal norms and generate viral traction.
