The “In an Absolut world†is one of many ad campaigns that used hip hop star Kanye West. The following ad promotes the Absolut Vodka brand and extends from tv to print to the web. Kanye West Seems to be the man of the year, he has developed his own fashion, ad, and music trends.
Here are some of the featured articles about Kanye on Trend Hunter.
Implications - The featured video shows the Absolut commercial where Kanye West walks into a club while a bunch of girls giggle in line. Once inside, a glasses-clad West grabs a bunch of pretty girls and heads to the dance floor. Out of nowhere, West's head starts smoking and the audience soon learns that it is not the real Kanye West! Interestingly, the commercial shows off a pill that dissolves in water that is turning people into Kanye West. Soon after the words "in an Absolut world" appear on the screen.
What's Driving This Trend
- Celebrity Brand Collaborations
- Opportunity for businesses to partner with influential celebrities to promote their brands and reach a wider audience.
- Multi-media Advertising Campaigns
- Potential for businesses to create cohesive marketing campaigns that span across TV, print, and digital platforms to increase brand visibility and engagement.
- Celebrity Entrepreneurship
- Emerging trend of celebrities like Kanye West diversifying their businesses by venturing into fashion, advertising, and other industries.
Who This Affects Most
- Alcohol and Beverage
- Disruptive innovation opportunities in the alcohol and beverage industry by collaborating with celebrities to endorse their products.
- Fashion and Apparel
- Potential for disruptive innovation in the fashion and apparel industry through celebrity-led fashion trends and collaborations.
- Advertising and Marketing
- Opportunity for disruptive innovation in the advertising and marketing industry by creating multi-media campaigns that feature influential celebrities.
