Trend Hunter brought you the paparazzi-inspired print ad for Emporio Armani Diamonds for Men featuring actor Josh Hartnett. Now we bring you the sexy, black & white video commercial with the shirtless heartthrob.
The video commercial, which was directed by David Slade, starts with Hartnett talking on the phone at his home. He gives us a little show while dressing up before he drives to a premier where throngs of fans and paparazzi go nuts for him.
The commercial features the song "Slow Hands" by Interpol. Beyonce's "Diamonds Are a Girl's Best Friend" is also featured for a few seconds while Hartnett is driving his sports car.
Key Themes Behind This Trend
- Paparazzi-inspired Print Ads
- Opportunity to create print ads that mimic paparazzi-style photos to attract attention and create buzz.
- Black & White Video Commercials
- Opportunity to produce black & white video commercials for a classic yet modern aesthetic.
- Celebrity Endorsements
- Opportunity to leverage celebrity endorsements to increase brand recognition and appeal.
Where This Applies
- Fashion
- Fashion industry can adopt paparazzi-inspired print ads and black & white video commercials to create captivating campaigns.
- Automotive
- Automotive industry can explore the use of black & white video commercials to showcase the sophistication and elegance of their sports cars.
- Music
- Music industry can collaborate with brands to create commercials featuring popular songs for cross-promotion and increased exposure.
