This sizzling new Coke Zero commercial, hot off the press from the folks at Grey ad agency, Copenhagen takes breaking up to a different level. But does it fit with Coke's brand image? Or is it more in-line with Axe body spray?
With a tag line of “Real taste, zero sugarâ€, the ad follows a guy to a restaurant where he plans to break up with his girlfriend. As he struggles to tell her that it's over, he takes a sip from his Coca Cola Zero drink. And man, everything turns around.
The restaurant morphs into a strip joint with super attractive girls coming on him from every angle. Our hero is stunned with his mouth agape while his girlfriend assures him that it's ok to break up and enjoy all the girls out there. My favorite bit is when she says, “Just call me when you wanna shagâ€, and then she adds “USâ€, as she nods towards a group of uber sexy women.
This is my kinda break up!
Key Themes Behind This Trend
- Edgy Advertising
- The edgy Coke Zero ad demonstrates the potential for disruptive innovation in advertising by pushing boundaries and challenging traditional messaging.
- Interactive Marketing
- The use of interactive elements in the Coke Zero ad opens up opportunities for disruptive innovation in marketing tactics, allowing for more engaging and personalized experiences for consumers.
- Brand Reinvention
- The ad raises questions about Coke's brand image and presents an opportunity for disruptive innovation in repositioning and reinventing the brand in a bold and unexpected way.
Where This Applies
- Beverage
- The Coke Zero ad suggests disruptive innovation opportunities within the beverage industry, such as creating new flavors or targeting niche markets.
- Advertising
- The edgy nature of the Coke Zero ad indicates potential for disruptive innovation in the advertising industry, encouraging brands to push boundaries and think outside the box.
- Entertainment
- The interactive and visually captivating elements of the ad present disruptive innovation opportunities within the entertainment industry, such as creating immersive experiences for viewers.
