Future:headz is a Munich-based agency promoting the opening of a new PUMA store in Marseilles, France.
A photo shoot for fut:ter, a German fashion magazine, took place in Marseille featuring models posing in customized director's chairs. On the backs of the seats were messages conveying anyone could be a star by being photographed inside the new PUMA Concept Store that opened May 29.
Check out some more ads for the opening:
Implications - Businesses that offer their consumers the opportunity to step into an alternative role or character will appeal to a wide audience. Today's consumers will find products that allow them to embody a new and fresh set of traits or qualities.
Key Themes Behind This Trend
- Alternative Role Products
- Products that allow consumers to step into an alternative role or character will appeal to a wide audience.
- Embodying Traits
- Consumers are seeking products that allow them to embody a new and fresh set of traits or qualities.
- Customized Director's Chairs
- The use of customized director's chairs in advertising campaigns presents opportunities for disruptive innovation in the advertising industry.
Where This Applies
- Fashion
- The fashion industry can explore opportunities to create products that allow consumers to step into alternative roles or embody different traits.
- Retail
- Retailers can incorporate customized director's chairs into their store experiences to provide customers with a unique and interactive shopping environment.
- Advertising
- The use of customized director's chairs in advertising campaigns presents opportunities for disruptive innovation in the advertising industry.
