Coca-Cola has unleashed a fun TV campaign in conjunction with the Euro 2008 Football Championship. The campaign consists of 12 spots that run in pairs of three: one at the beginning, one at the middle, and one at the end.
The unhuggables ads show a young guy enthusiastically watching the matches at a pub while enjoying a Coca-Cola drink. When a goal is scored, everyone cheers and as he turns to hug the person next to him, he finds a variation of a really unhuggable people or things next to him (a man with bees all over his body, a zombie, a man with chainsaws as arms, and many more undesirable variations). But the joy of cola and the spirit of the game win over the fear/ disgust and he ends up hugging them all.
The spots were directed by Andrés Fogwill for Santo ad agency, Buenos Aires with music by Daniel Fainzilver.
What Makes This Trend Stand Out
- Alternate Ending TV Spots
- Opportunity for brands to create unique and unexpected endings to their TV campaigns.
- Unhuggable Advertising
- Potential to engage viewers by using unexpected and unconventional characters in advertisements.
- Interactive TV Campaigns
- Opportunity to create interactive and engaging TV campaigns that resonate with audiences.
Sectors Adopting This
- Advertising
- Chance for ad agencies to explore innovative and creative approaches in their TV campaigns.
- Beverage
- Opportunity for beverage brands to create memorable and entertaining advertisements.
- Entertainment
- Potential to enhance the viewing experience by incorporating interactive elements in TV campaigns.
