I have mixed feelings about this ad for France ADOT which encourages people to make the organ donor pledge. I do fully support the message and I think the art direction is very witty, telling you that "You can be a hero after you die" by showing a young guy on the pavement assuming the flying Superman position after dying in a car accident with the blood oozing from his head.
And yet, that is exactly where my apprehension stems from: the glorification of the death, or making it look "cool" by capitalizing on the popular super hero notion in such a tragic situation where a young person in his early 20s just lost his life.
The ad was created by CLM BBDO, Boulogne Billancourt, France with creative directors Gilles Fichteberg, Jean-François Sacco, art director Lucie Vallotton and photographed by Cédric Delsault.
What do you think, do you agree with their art direction?
What's Driving This Trend
- Glorification of Death
- Opportunities for disruptive innovation in the funeral industry to provide more personalized and compassionate services for grieving families.
- Heroic Organ Donors
- Potential for disruptive innovation in the healthcare industry to improve organ donation processes and increase awareness through creative advertising campaigns.
- Superhero Narrative
- Opportunities for disruptive innovation in the entertainment industry to explore and challenge popular superhero tropes, creating meaningful and thought-provoking content.
Who This Affects Most
- Funeral Industry
- Disruptive innovation can be leveraged to transform the funeral industry and provide new ways for individuals to commemorate loved ones.
- Healthcare Industry
- Disruptive innovation can revolutionize organ donation processes, improving efficiency and increasing the number of donors.
- Entertainment Industry
- Disruptive innovation can be utilized to create unique and engaging storytelling experiences that challenge traditional superhero narratives.
