City officials recently launched this fun "Be a free range Londoner" campaign as part of their London's Great Outdoors: Visit London tourism initiative.
The print ads depict people as free range eggs enjoying London's great outdoors, like parks, canals and bars. The campaign invites you to explore over 90 square miles of beautiful open parkland, 678 alfresco pubs and bars, and 40 miles of scenic river walks.
I love the metaphor of free range eggs which was thought up by creative director Damon Collins and art directors Dan Hubert & Amber Casey for Rainey Kelly Campbell Roalfe Y&R ad agency, UK. The ads were photographed by Dave Stewart and retouched by Mark Kendrick.
Key Themes Behind This Trend
- Outdoor Tourism
- Opportunity for businesses to tap into the growing trend of outdoor tourism in London and offer unique experiences in parks, canals, and bars.
- Scenic River Walks
- Potential for businesses to create innovative services or products related to the 40 miles of scenic river walks in London.
- Alfresco Pubs and Bars
- Disruptive potential for businesses to capitalize on the 678 alfresco pubs and bars in London by offering outdoor dining experiences or unique event spaces.
Where This Applies
- Hospitality
- Hospitality industry can explore the outdoor tourism trend by creating unique hotel packages or organizing outdoor events in parks.
- Recreation
- Recreation industry can leverage the scenic river walks trend by offering guided tours, water activities, or equipment rentals.
- Food and Beverage
- Food and beverage industry can seize the opportunity of alfresco pubs and bars by creating themed outdoor dining experiences or innovative drink menus.
