This new print ad campaign by DDB Duesseldorf for Schwarzkopf Anti-Dandruff-Shampoo uses funny scenarios and comic illustrations to show that having dandruff may ruin your fun, or even get physically assaulted.
The ads use the idea of dandruff trails that give away hiding places in various situations. One image shows a game of hide and seek, another gives away an affair as a trail leads to the closet to be discovered by a husband returning home. Another ruins a legerdemain magic act, and the last one reveals a hiding place under a wrestling stage after he chickens out of getting a professional beating.
The ads were illustrated by Marc Herold with art direction by Fabian Kirner and Michael Kittel for DDB Duesseldorf, Germany.
What's Driving This Trend
- Anti-dandruff Shampoo Ads
- Opportunity for humor-based advertising campaigns to address common problems like dandruff
- Funny Scenarios
- Opportunity to incorporate humor in advertising to make products more relatable and appealing
- Illustrated Advertising
- Opportunity for using illustrations in advertising to create engaging visual content
Who This Affects Most
- Personal Care
- Opportunity for personal care companies to differentiate their anti-dandruff shampoos through humorous advertising
- Marketing and Advertising
- Opportunity to incorporate humor in advertising to make products more relatable and appealing
- Illustration
- Opportunity for illustrators to work with advertisers to create engaging visual content
