There's coffee, there's espresso, and then there's “energy†on the menu list of additives to get you powered up at Starbucks. They've added the option to enhance the caffeine in their already-stimulated beverages with shots of +Energy, a combination of ginseng, guarana and B vitamins, the same ingredients you find in most energy drinks on the market today.
Want to try it? Just order the “Doubleshot on Ice +Energy†next time you're going for your afternoon Starbucks pick up! By the way, for those watching their waistlines, a tall with non-fat milk weighs in at a bikini-friendly 70 calories!
If you really like the feeling of caffeine jitters, I suggest a double shot in the dark (coffee with two shots of espresso) +Energy!
Be sure to check out these other energy drink alternatives:
Key Themes Behind This Trend
- Enhanced Caffeine
- Opportunity for companies to introduce caffeine-enhancing additives to their beverages.
- Functional Beverages
- Emerging market for companies to develop and market functional beverages with added energy-boosting ingredients.
- Health-conscious Energy Drinks
- Opportunity for companies to create energy drinks that are low in calories and cater to health-conscious consumers.
Where This Applies
- Food and Beverage Industry
- Food and beverage companies can expand their product offerings to include energy-boosting additives for coffee and other drinks.
- Energy Drink Industry
- Energy drink companies can expand their product lines to include healthier, low-calorie options with added functional ingredients.
- Fitness Industry
- Fitness companies can leverage the trend of functional, energy-boosting beverages to offer a healthier alternative to traditional energy drinks.
