My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula.
The ads show happy people enjoying their food from hands that are depicted as the filthy objects they've recently touched. Examples include eating candy from a dustpan, holding a burger with dirty shoes, and feeding a child with a toilet brush. Yumm yumm... The campaign's slogan? "Wipe whatever you've touched."
The campaign was created by Creativejuice\G1 Advertising Agency, Bangkok, Thailand.
Check out the original Hygienic Shockvertising campaign:
What Makes This Trend Stand Out
- Hygienic Shockvertising
- A trend of using shocking visuals and messaging to promote hygiene products.
- Disgust Marketing
- A trend of using repulsive imagery and ideas to grab attention and promote products or services.
- Germophobia Awareness
- A trend of raising awareness about the importance of cleanliness and sanitization to prevent the spread of germs.
Sectors Adopting This
- Advertising
- Opportunity for advertising agencies to create attention-grabbing campaigns using shockvertising techniques for hygiene products.
- Food and Beverage
- Opportunity for food and beverage companies to promote their cleanliness and hygiene practices to assure customers of the safety of their products.
- Sanitization Products
- Opportunity for companies in the sanitization industry to develop innovative products that address germophobia concerns and promote good hygiene habits.
