McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee.
The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model's head. The empty square displays McDonald's logo.
This is one of the wittiest billboards I have seen lately, very well done.
The billboard is created by DDB Stockholm ad agency with art direction by Ted Harry Mellström, Simon Higby and Viktor Arve. Photography for these prints is by Alexander Pihl.
Check out more recent McDonald's ads and some unusual billboards:
Key Themes Behind This Trend
- Interactive Billboards
- The rise of interactive billboards with gamification elements has allowed for more engaging consumer experiences.
- Creative Out-of-home Advertising
- There is a growing trend in using creative and unconventional methods for out-of-home advertising, such as the puzzle billboard by McDonald's.
- Brand Awareness Through Puzzles
- Brands can increase their awareness and engagement by incorporating puzzles into their marketing campaigns, as seen in McDonald's 'Sort Your Head Out' billboard.
Where This Applies
- Advertising and Marketing
- The advertising and marketing industry can benefit from incorporating interactive, unconventional and creative methods for reaching consumers.
- Fast Food
- Fast food companies can create innovative campaigns that increase brand awareness, engagement and sales through unique out-of-home advertising.
- Print and Outdoor Advertising
- The print and outdoor advertising industry can leverage gamification elements to increase consumer engagement in marketing campaigns.
