Tattoo Shaving

Schick Power of 4 Campaign

How creative are these print ads?

In order to show how you will get an extremely close shave using Schick quadruple razors, "the power of 4" campaign shows the tattoos themselves being 'shaved.'

And by shaved we mean a tiger is skinned, an ancient warrior's beard is shaved and two sexy girls' head does a Britney.

It's a clever fresh take on a 'close shave' that I have not seen before and which certainly shows you the power of the 4!

The campaign was done by JWT ad agency in New York, USA.

Creative Print Ads
Disruptive innovation opportunity: Explore innovative ways to visually communicate product benefits through print advertisements.
Unique Visual Concepts
Disruptive innovation opportunity: Develop creative and unexpected visuals to capture audience attention and differentiate from competitors.
Engaging Advertising Campaigns
Disruptive innovation opportunity: Create interactive and memorable campaigns that create a strong connection between consumers and brands.

Who This Affects Most

Advertising
Disruptive innovation opportunity: Utilize cutting-edge technology and creativity to revolutionize the advertising industry and enhance brand communications.
Beauty & Grooming
Disruptive innovation opportunity: Innovate new shaving products and techniques to provide customers with a superior and unique grooming experience.
Creative Services
Disruptive innovation opportunity: Offer unconventional and visually captivating services that help businesses stand out and effectively communicate their messages.
SCORE
4.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 55%
Freshness 8%

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