McDonald's marketing team has been releasing very creative ads lately. I particularly like the minmalist and subtle aspects of their new ads. Take the 24/7 Drive Thru ad created by DDB Auckland ad agency, New Zealand for example. You have a car on the road at night with the front lights creatively reflecting the famous McDonalds yellow archs on the ground. A subtle and witty refrence to the fact that you can use the drive-thru 24/7. Another new ad to promote free WiFi at McDonald's by DDB Denmark advertising agency creatively uses McDonald's food packaging box as an open notebook with the customer's hands almost typing on it. A cool reminder that "Free WiFi now served at all resturants" so you can eat and surf the net for free at McDonalds. Keep it up McD!
Check out the witty McDonald's Individuals ad and minimalist coffee ad below:
What Makes This Trend Stand Out
- Minimalist Advertising
- Opportunity to create subtly creative ads that catch viewers attention.
- Creative Use of Product Packaging
- Opportunity to turn packaging into marketing tools.
- 24/7 Drive-thru Service
- Opportunity to promote convenient ordering options for customers.
Sectors Adopting This
- Fast Food
- Opportunity to use creative advertising to differentiate from competitors.
- Advertising
- Opportunity to provide innovative marketing solutions to clients.
- Telecommunications
- Opportunity to partner with fast food chains to offer free WiFi to customers.
