These very graphic, extremely disturbing ads are actually part of a real life AIDS campaign in France.
The print advertisements consists of images of a man having sex with a giant, black scorpion, and a woman receiving oral sex from an enormous, hairy tarantula.
The ads created by TBWA Paris are disgusting, but that's the intention of shockvertisements. They work on levels of unexpected, controversial imagery that is remembered, talked about, and evokes an emotional response.
Come on people, use a condom. One night's fun is not worth it.
Key Themes Behind This Trend
- Shockvertising
- Opportunity for companies to create controversial and memorable campaigns that evoke an emotional response.
- Biomimicmarketing
- Opportunity for marketing campaigns to mimic natural patterns in a provocative way to gain public attention.
- Public Health Messaging
- Opportunity for public health messaging to use attention-grabbing, provocative tactics to convey important messages.
Where This Applies
- Advertising
- Opportunity for advertising agencies to push boundaries and create bold, memorable campaigns.
- Public Health
- Opportunity for public health organizations to use shockvertising and biomimicmarketing to bring attention to important health issues.
- Entertainment
- Opportunity for the entertainment industry to use shockvertising and biomimicmarketing to create buzz around their products or events.
