Looking for the perfect drink to pear your holiday goodies with? Absolut Vodka has released their flavor, Absolut Pear, along with a sssssstunning campaign featuring a gluttonous snake.
The Swedish vodka company selected a vibrant green snake to be the mascot in their ads which appears to have swallowed an entire pear whole. The promotions will appear on billboards as well as on 10,000 TouchTunes systems until January 4th.
What's Driving This Trend
- Vibrant Snake Mascots
- Opportunity for companies to use vibrant animal mascots in their advertising campaigns.
- Creative Flavor Campaigns
- Opportunity for companies to create unique flavor campaigns to promote products.
- Digital Advertising on Touchtunes
- Opportunity for companies to leverage TouchTunes systems for targeted digital advertising.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to utilize creative advertising campaigns.
- Outdoor Advertising
- Opportunity for outdoor advertising companies to offer unique and eye-catching billboard campaigns.
- Digital Advertising Platforms
- Opportunity for digital advertising platform companies to partner with TouchTunes for targeted advertising.
