Smell Phones

Sony's Scented DoCoMo SO703i

Everyone wants a cell phone that's eye-candy, but what about nose-candy?

Sony hasn't forgotten about your keen olfactory senses and has therefore introduced the new "smell phone." The DoCoMo SO703i comes with an aroma sheet to treat your beak.

Implications - With 11 different scents available, including apple pie, you are sure to find one that will please your sense of smell. The aromas are released from replaceable strips that are attached near the hinge. Each strip is guaranteed to last for up to three months, but seem to last for a bit longer. If you get tired of smelling the same scent, simply change the strip to your next favorite fragrance.

Scented Tech
There is a potential for technological development in wearable technology that incorporates scents to enhance user experience.
Multisensory User Experience
Technological innovation that integrates multiple senses has potential in enhancing user experience and user satisfaction.
Personalized Fragrance
There is an opportunity for companies to create personalized fragrances for technology that meets consumers' individual preferences and needs.

Who This Affects Most

Mobile Technology
The mobile phone industry can capitalize on scent technology to create a unique selling point for their products.
Wearable Technology
Wearable technology companies can develop innovative products that incorporate scent technology for multisensory user experience.
Fragrance Industry
The fragrance industry has the opportunity to collaborate with technology companies to develop new products and solutions that incorporate scent technology.
SCORE
5.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 65%
Freshness 8%

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