Toothless City Greetings

Wide Grins Welcome Visitors to the Perm City Station Mural

While these two jovial but toothless poster boys of Perm City Station’s mural aren’t the most typical of sights on a city greeting signs, they are quite memorable. The boys don’t appear to be celebrities... just the city’s greeters, much like the Welcome to Las Vegas cowboy.

I couldn’t find any evidence of the local dentists objecting to this artwork, so I suppose they are more or less harmless.

In case you’re wondering, Perm is located in Russia, and is Europe’s easternmost city.

Mural Tourism
The trend of tourism facilitated by large-scale murals.
Quirky City Signage
The trend of cities using unique and zany signage to greet visitors.
Localized Artistic Expressions
The trend of incorporating local art and culture in public spaces.

Who This Affects Most

Tourism
The tourism industry can leverage mural art to attract visitors.
City Branding
The city branding industry can leverage quirky signages to augment city identity.
Public Art
The public art industry can incorporate local culture and history to add value to public spaces.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 12%
Freshness 8%

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