This new Renault ad campaign uses celebrity taglines to show how the Renault Clio Campus is really economical.
The print ads use tag lines such as, “The last time I filled up my tank, Britney had hair,†“The last time I filled up my tank, Angelina had 3 kids,†and, “The last time I filled up my tank, Fidel still ruled Cuba.â€
Visually, the ads use photographs and illustrations by Jeremy Green displayed as an uninterrupted circular loop that shows how far you can go with your Renault Clio Campus without stopping for gas.
The 2008 campaign was created by Neogama/BBH ad agency, São Paulo with creative directors, Alexandre Gama, Márcio Ribas, Wilson Mateos, art director Márcio Ribas, copywriter Isabella Paulelli, and digital retouching by Daniel Leão, Alessandra Perez, Alexandre Calvin.
Key Themes Behind This Trend
- Celebrity-driven Advertising
- Leveraging celebrity endorsements in advertising campaigns to highlight specific product benefits.
- Fuel Efficiency Messaging
- Promoting the fuel efficiency of a product as a key selling point in advertising campaigns.
- Creative Visual Storytelling
- Utilizing visual elements and storytelling techniques in advertising to communicate product features in a compelling way.
Where This Applies
- Automotive
- Leveraging celebrity endorsements to promote fuel-efficient vehicles and highlight their features.
- Advertising
- Incorporating creative visual storytelling techniques in ad campaigns to effectively communicate product benefits and drive consumer engagement.
- Creative Design
- Using creative visual elements and illustrations to create impactful advertising campaigns that resonate with consumers.
