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Implications - Products that are seen as unhealthy and addictive tend to have a cult following. Consumers want to use these products to have fun while being seen as rebellious. Companies see this as a way to target a selective demographic who has extreme wealth to afford these products and create unique ways for smuggling or carrying the illegal substance.
SCORE
5.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 62%
Freshness 8%
