Landline Endangerment

People Ditch Landlines for Mobiles and Alternatives

I dropped my landline’s long-distance calling plan years ago, opting instead to use a cheaper alternative… my mobile phone. I have often wondered why I have the landline at all. Apparently, I’m not alone. For the first time, mobile phone-only households have surpassed landline-only ones. The current recession has been credited with this trend as people look to cut costs out of their budget.

There are ways, however, to keep your home phone without paying a high monthly fee - most of which use the still-unfamiliar technology of VoIP (or calls using the internet).

Skype - This free software lets you call anyone, anywhere, for free… as long as they are also members of Skype. For only $2.95/month, U.S. callers can call ANYONE within the U.S., regardless of whether they are members, including cellphones. You can either use your computer’s built-in microphone and speakers or buy optional headsets or compatible phones. Remember that you have to have an internet connection or at least access to the internet. But with wi-fi networks popping up everywhere, this isn’t a big deal.

MagicJack - This service is a bit different. Although it still works over the internet, you have to have your own connection because you physically plug a USB device into your computer, connecting your existing landline phone. For a onetime fee of $39.95, you get one year of free local and long distance calling to the United States, Canada, Puerto Rico and the US Virgin Islands.

The downside with both services is that emergency calls using 911 may not be available depending on service areas, failing internet connections, or downed electric service.

Mobile Phone-only Households
There is an opportunity to innovate in the telecommunications industry by providing affordable mobile phone plans as more people ditch their traditional landlines.
Voice Over Internet Protocol (voip)
VoIP presents an opportunity for internet service providers to offer home phone services at a lower cost, disrupting the traditional landline market.
Alternative Phone Services
There is a growing demand for alternative phone services such as Skype and MagicJack, creating an opportunity for innovative startups to provide more affordable home phone solutions.

Industries Being Reshaped

Telecommunications
Telecommunications providers can capitalize on the trend towards mobile phone-only households by offering more affordable and flexible mobile phone plans.
Internet Service Providers
Internet service providers can leverage VoIP technology to disrupt the traditional landline market and offer more affordable home phone services.
Startups
Startups can develop innovative alternative phone services to meet the growing demand for more affordable home phone solutions and capitalize on the trend towards mobile phone-only households.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 49%
Freshness 8%

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