Here we go again, the controversial dilemma of whether sex really sells or if it detracts when it comes to advertising. The latest bold online campaign from Denmark? It has dozens of topless women parachute jumping out of a plane to form a message in the sky.
That message advertises - wait for it - a Siemens washing machine.
The Danish chain of supermarkets, Fleggaard, is the sponsor of the ad. As a result, it is increasing their web traffic tremendously, up from 2,000 before to 40,000 visitors per day.
They probably would agree that for them, even if it doesn’t seem remotely relevant to their merchandise, sex certainly DOES indeed sell! Be warned, the video is pretty graphic!
Key Themes Behind This Trend
- Controversial Advertising
- The trend of using controversial and provocative advertising campaigns to promote a product or service.
- Shock Value Marketing
- The trend of using shocking or unexpected images or messages in campaigns to capture the audience's attention.
- Viral Marketing
- The trend of creating content that is easily shareable on social media and can go viral to increase brand awareness.
Where This Applies
- Supermarkets
- Supermarkets can leverage provocative advertising trends to increase reach and brand awareness.
- Consumer Appliances
- Consumer appliance companies can use disruptive advertising techniques to distinguish themselves in a highly competitive industry.
- Marketing and Advertising
- Marketing and advertising companies can offer services in creating viral and controversial campaigns for clients.
