I am lucky enough to say that I have been skydiving. I am also lucky enough to say that I skydived over the Swiss Alps. All I can say is that it was one of the most invigorating experiences of my entire life. Once I landed, all I could think about was doing it again.

From airborne upgrades to skydiving mice, check out all of the skydiving innovations.

Implications - Consumers are increasingly looking for experiences that are altogether unfamiliar to their quotidian lives. This desire stems from the hyper-rational order of the city and the yearning for something new. Companies can forge a meaningful connection by providing the opportunity for escapist experiences.