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Would you let this man be with your teenage daughter?

A new billboard campaign in Kampala is taking aim at reckless sexual behavior in an attempt to deter a rise in the prevalence of HIV/AIDS in that city.

The Ottawa Citizen reports the campaign, tagged with the questions "Would you let this man be with your daughter? So why are you with his?" is inspired by the story of a girl who takes a booty call from a sugar daddy, only to find out he's her father.

According to the Citizen, some experts believe a new generation of youth are engaging the same sexual behavior that contributed to the major AIDS outbreaks of the 1980's.

SCORE
0.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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