Over the summer, Scott Tolleson released his Doc Von Block resin figures at the San Diego Comic-Con. They were received so well that in April 2009, wooden versions of the Doc Von Block series will be produced by Pretty in Plastic and Bigshot Toyworks.
Scott Tolleson's wooden Doc Von Block series features Doc Von Block and Ivan, Doc's beaker sidekick, in one of three colors.
Implications - In the last few years, there has been a marked increase in the interest of animated properties that used to only contain a cult following. Video games, animated movies, and comic book culture have become mainstream. A corporation can capitalize on this trend by developing a partnership with an animated property, which comes equipped with a ready-made fan base and widespread appeal.
Key Themes Behind This Trend
- Cult Following Properties
- Developing a partnership with a cult following animated property can capitalize on the increasing interest in animated properties and tap into a ready-made fan base.
- Mainstream Animated Culture
- Video games, animated movies, and comic book culture have become mainstream, presenting opportunities for corporations to tap into the widespread appeal of these mediums.
- Wooden Collectible Figures
- The success of the wooden Doc Von Block resin figures presents an opportunity for companies to produce collectible wooden versions of popular toy lines or characters.
Where This Applies
- Toy Manufacturing
- The production of wooden collectible figures can disrupt the toy manufacturing industry by offering unique and eco-friendly alternatives to traditional plastic toys.
- Entertainment Partnerships
- Developing partnerships with animated properties can disrupt the entertainment industry by leveraging existing fan bases and expanding the reach of intellectual properties.
- Animation and Gaming
- The mainstream popularity of animated culture opens up opportunities for innovation in animation and gaming industries, such as creating new immersive experiences and storytelling methods.
