Catalina Estrada is an artist born and raised in MedellÃn, Colombia. There she graduated in Graphic Design. Seven years ago she decided to travel to Europe, live in Paris and eventually move to Barcelona. There, she graduated in Plastic Arts. Today she is a freelance designer, illustrator and she also teaches illustration at IDEP in BCN. She is one of the hottest illustrators in Barcelona, with an exhibition that can be seen in every corner of Barcelona streets, through posters that show her work.
Key Themes Behind This Trend
- Digital Illustration
- Opportunities for businesses to innovate by implementing digital illustration into their branding and marketing strategies.
- Global Freelancing
- Shifting workforce trends towards global freelancing to take advantage of international talent.
- Art-based Education
- Opportunities for educators to incorporate art-based education into their curriculum and inspire the next generation of artists and designers.
Where This Applies
- Graphic Design
- Businesses in the graphic design industry can innovate by expanding their services to incorporate digital illustration.
- Education
- Education institutions can take advantage of the rising interest in art-based education to attract and retain students.
- Marketing and Advertising
- Marketers and advertisers can innovate by incorporating digital illustration into their campaigns to appeal to a broader audience.
