For the VMAN November 2009 issue, Terry Richardson snapped several boy toy models in a spread titled ‘Work it Out.’ True to its name, the editorial showcased models Garrett Neff, Tanner Tillung, Nate Gill, Corey Bond, and Grayson Gettys in enticingly sweaty positions, from chin bar pull-ups and resistance band cable curls to performing stretches on each other.
Styled by Mel Ottenberg, the VMAN November 2009 ‘Work it Out’ editorial also had the boys decked in ‘80s-inspired work out clothes: cut-off tees, wrestling garb, and really short jogging shorts.
What Makes This Trend Stand Out
- Retro Workout Fashion
- Opportunity to create and market a line of '80s-inspired workout clothing for a nostalgic fitness experience.
- Athleisure Style
- Disruptive innovation opportunity to blend retro workout fashion with modern athleisure style for a unique and trendy look.
- Group Workouts
- Potential for innovative fitness studios to offer group workout classes inspired by retro workout spreads for a fun and engaging exercise experience.
Sectors Adopting This
- Fashion Apparel
- Fashion brands and retailers can tap into the retro workout trend by creating and selling '80s-inspired workout clothing.
- Fitness & Wellness
- Opportunity for fitness brands and wellness centers to incorporate retro workout aesthetics and group workout classes into their offerings to attract a nostalgic fitness audience.
- Magazine Publishing
- Magazine publishers can create editorial content and features that explore the retro workout trend, appealing to readers interested in fitness and fashion history.
