Improv Everywhere, the New York-based improvisation troupe which has been staging pre-planned 'missions' and pranks in public places since 2001, celebrated the 125th anniversary of New York City's beautiful and historic Brooklyn Bridge by posting 700 of its 'agents' armed with cameras for something they called 'Camera Flash Experiment'. The cameras fired their flashes off simultaneously in the same direction thus creating a short-lived but really beautiful wave of light across the bridge.
In my opinion, this is not one of Improv's best missions but as a New Yorker and someone who fell in love with the Brooklyn Bridge the minute I laid eyes on it, it's all good.
Here are some more Improv Everywhere stunts:
Why This Trend Is Growing
- Group Photography Events
- Opportunities to host group photography events with synced cameras for a unique and synchronized experience.
- Interactive Public Art Installations
- Opportunities to create interactive public installations that engage the community through unique and creative experiences
- Flash Mob Marketing Campaigns
- Opportunities to create marketing campaigns through flash mobs and synchronized actions in public places.
Industries Being Reshaped
- Photography Services
- Can offer unique synchronized photography experiences for events and marketing campaigns.
- Public Art
- Can create interactive public art installations that engage and excite the community.
- Advertising
- Can use synchronized actions in public places as a marketing tool for creative and memorable campaigns.
