There's a reason that Danny MacAskill of Inspired Bicycles rides bikes for a living: He's incredible. In this short film, MacAskill shows off some of his skills, including an opener in which he rides his bicycle across the top of an outdoor iron gate as easily as a circus performer would walk a tightrope.
You have to watch the whole video to get a sense of Danny MacAskill's range of talent. This dude is seriously badass. Oh, and in case you're wondering (like I was), the song in the background is 'The Funeral' by Band of Horses.
What Makes This Trend Stand Out
- Extreme Bicycling Stunts
- Opportunities for disruptive innovation in creating new extreme bicycle stunts that push the limits of what's possible.
- Outdoor Performance Sports
- Disruptive innovation opportunities in developing new outdoor performance sports that combine athleticism and entertainment.
- Athlete Branding and Sponsorship
- Opportunities for disruptive innovation in leveraging skilled athletes like Danny MacAskill to create new branding and sponsorship opportunities.
Sectors Adopting This
- Sports Equipment Manufacturing
- Disruptive innovation opportunities in creating specialized sports equipment to support extreme bicycle stunts and outdoor performance sports.
- Online Video Streaming
- Opportunities for disruptive innovation in developing platforms and services for streaming and monetizing videos of extreme sports performances.
- Marketing and Advertising
- Disruptive innovation opportunities in leveraging the popularity of extreme sports to create unique marketing and advertising campaigns.
